Start with people.
Design around the audience and the moment. Make the technology serve what someone needs to experience.
Golden Ratio Productions is a creative practice led by John Collins, bringing live-production thinking, media craft and interactive development into the same room.
A film can open a conversation. A 3D model can make a plan understandable. An interactive experience can let someone learn by trying. A well-produced event brings all of those together.
A background in media production and live events, including theaters, that moved into AI and learning engineering. That mix shapes the studio’s approach: think about what people need to see, feel or understand, then work through the details that make it possible. Sometimes that calls for a carefully made piece of media. Sometimes a prototype, an explorable environment, or a better way to present a space.
These are the ideas behind the way things get made here.
Design around the audience and the moment. Make the technology serve what someone needs to experience.
Use storyboards, models and prototypes to give collaborators something concrete to react to.
Rendered, simulated and generated are different things. Every study on this site says which is which, and what still needs checking in the real world.
Think beyond the impressive first look. Make room for clear controls, practical testing, and the people who will run the work.
Enough structure to keep moving. Enough openness to find a better idea.
Start with the audience, the ambition, and the practical constraints. Get clear on what a successful experience should do.
Shape the story, the space, and the interaction. Use visuals and prototypes to make the direction tangible.
Build the media, plan the technical details, and bring the right collaborators into a shared production plan.
Rehearse, refine, and prepare the handoff. Give the experience and the people running it the attention they need.
John speaks at the AAF District 4 Conference on Saturday, October 24, 2026.
A place, a story, a possibility. Let’s find its form.